Purchasing a 30-second ad slot during the Super Bowl live broadcast comes with a hefty price tag of around $4 million. However, the investment could be worthwhile if your commercial stars the beautiful Scarlett Johansson. Recently, the talented 29-year-old actress was in New York City for an event where she was introduced as the inaugural ‘global ambassador’ for SodaStream.
Hollywood star Scarlett Johansson was in the Big Apple last Friday to announce her role as the “global ambassador” for SodaStream. She is set to be featured in the company’s upcoming commercial during Super Bowl XLVIII, airing on February 2. In the ad, Scarlett will showcase how the SodaStream home soda-making system works, providing viewers with a demonstration. SodaStream is known for being the leading manufacturer of home carbonation systems, offering a more environmentally friendly option to buying pre-packaged bottles or cans.
The 29-year-old actress looked effortlessly chic as she stepped out in a stunning Proenza Schouler top and skirt paired with sleek Saint Laurent heels. The news of her signing a multi-year endorsement deal with SodaStream International was recently announced by The New York Times. Scarlett arrived at a private reception for the occasion looking radiant and elegant with her hair in a sophisticated updo and glowing makeup featuring smoky eyes and glossy pink lips. It’s no surprise that she continues to dazzle with her impeccable sense of style.
Scarlett Johansson is gearing up to make an appearance in a Super Bowl advertisement, joining a slew of other celebrities who have graced the big game with their presence. But that’s not the only place you can catch her – she’s also starring in the Spike Jonze film Her alongside Joaquin Phoenix. The movie follows Theodore, a lonely writer who forms a unique bond with his new OS, voiced by Scarlett. This New York City native is definitely keeping busy, with three films slated for release this year: Chef, Captain America: The Winter Soldier, and Lucy. Seems like Scarlett is on a roll and shows no signs of slowing down anytime soon!
Scarlett’s youthful radiance was evident with her fresh, dewy skin, dramatic smoky eye makeup, and full pink lips. She takes on the lead role in the upcoming science fiction/superhero film Lucy, which is a collaboration between English and French filmmakers. Luc Besson, renowned for his work on Leon (The Professional), The Fifth Element, and Nikita, takes on the roles of director, writer, and producer for the movie. Alongside Scarlett, the cast includes esteemed actor Morgan Freeman. Lucy is scheduled to hit theaters on August 8.
Next project: The actress has been cast in the lead role of the upcoming science fiction/superhero movie titled Lucy.
